Privacy Policy
Your privacy is not a feature — it's the foundation CafePop was built on. This policy explains exactly what data we collect, why, and how you control it.
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We collect what we need to run the Platform — your email, profile, and payment details. We never sell your data or run ads. Your WhatsApp number is only shared after someone explicitly saves your profile. All data lives in Switzerland or the EU. You can access, correct, export, or delete your data at any time. We respond to all privacy requests within 30 days.
Overview & Controller
This Privacy Policy explains how CafePop Switzerland GmbH ("CafePop," "we," "us," or "our") collects, uses, stores, shares, and protects personal information when you use our website, mobile application, and related services (collectively, the "Platform").
CafePop is the data controller for all personal data processed through the Platform. This means we determine the purposes and means of processing your personal data and bear full responsibility for its lawful handling.
CafePop was designed with privacy as its core architectural principle. We do not run advertising, we do not sell data, and we do not profile users for commercial purposes. Our only revenue is subscription fees.
This Policy applies to all users of the Platform, including Profile Members (women who create profiles) and Visitors (users who browse profiles). By using the Platform, you consent to the data practices described in this Policy.
Data We Collect
We collect data in three ways: information you provide directly, information generated automatically by your use of the Platform, and information from third-party services you connect to the Platform.
Information You Provide
- Account data: email address, password (hashed — never stored in plain text), and account preferences.
- Profile data: name or display name, date of birth, gender, location (city/region), occupation, bio, interests, and profile photos.
- Contact data: WhatsApp number (Profile Members only — used solely to share with users who save your profile).
- Subscription data: billing information processed by our payment provider (we do not store full card numbers).
- Communications: messages you send to our support, moderation, or legal team.
- Verification data: identity verification materials submitted as part of our manual profile review process.
Information Collected Automatically
- Device data: device type, operating system, browser type and version, screen resolution.
- Log data: IP address, access timestamps, pages visited, referring URLs, and session duration.
- Usage data: swipe interactions (anonymised), profile saves (anonymised), search terms used within the Platform.
- Location data: approximate location derived from IP address (city-level only — we do not request precise GPS location).
- Cookies and similar technologies: see Section 8 for full details.
Information from Third Parties
- Authentication providers: if you choose to sign in with a third-party provider (e.g. Google), we receive your email address and basic profile information.
- Payment processors: transaction confirmation and anonymised billing data from our payment processor (Stripe or equivalent).
- App stores: anonymised analytics from Apple App Store or Google Play where applicable.
We do not collect your precise GPS coordinates, access your phone contacts, microphone, or camera beyond your explicit profile photo uploads. We do not read or store any WhatsApp messages or external communications.
How We Use Your Data
We use your personal data only for the purposes described below. We never use your data for purposes incompatible with those disclosed in this Policy without your prior consent.
| Data Collected | Purpose | Legal Basis | Retention |
|---|---|---|---|
| Email address | Account creation, login, transactional emails, critical notices | Contract | Life of account + 30 days |
| Profile data | Displaying your profile to Visitors, moderation review | Contract | Life of account + 30 days |
| WhatsApp number | Shared with Visitors who save your profile (Profile Members only) | Contract | Life of account + 30 days |
| Photos | Profile display, moderation review, verification | Contract | Life of account + 30 days |
| Billing data | Processing subscription payments, issuing receipts, fraud prevention | Contract | 7 years (Swiss tax law) |
| IP address / logs | Security monitoring, fraud detection, abuse prevention, debugging | Legitimate Interest | 90 days |
| Usage analytics | Platform improvement, understanding feature adoption (anonymised aggregates only) | Legitimate Interest | 12 months (anonymised) |
| Support messages | Responding to your enquiries, resolving disputes, improving support | Contract | 3 years |
| Device/profile data | Security, compatibility, session management | Legitimate Interest | 90 days |
| Cookies | Authentication, preferences, anonymous analytics | Consent / Contract | See Section 8 |
We do not use your personal data for targeted advertising, profiling for commercial purposes, or sale to third parties. We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.
Legal Basis for Processing
Under the Swiss Federal Act on Data Protection (nDSG) and the EU General Data Protection Regulation (GDPR — applicable to users in the EU/EEA), we process your personal data on the following legal bases:
The majority of our data processing is necessary to provide you with the Platform services you have requested — including account management, profile display, subscription billing, and customer support.
We process certain data (such as security logs, fraud detection, and anonymised usage analytics) on the basis of our legitimate business interests in operating a secure, functional, and improving platform. We always balance our interests against your privacy rights.
Where we process data based on your consent (such as optional marketing communications or non-essential cookies), we will ask for your explicit, informed consent. You may withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
We may be required to process and retain certain data to comply with Swiss legal obligations, including financial record-keeping requirements (7-year retention for billing data) and responses to lawful requests from authorities.
Data Storage & Security
Where Your Data Is Stored
All personal data is stored on servers located in Switzerland or within the European Economic Area (EEA). We do not store personal data in countries without adequate data protection laws unless appropriate safeguards (such as Standard Contractual Clauses) are in place.
Security Measures
We implement industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:
- Encryption of data in transit using TLS 1.2+ (HTTPS enforced across all Platform surfaces).
- Encryption of sensitive data at rest using AES-256.
- Passwords hashed using bcrypt — we never store plain-text passwords.
- Role-based access controls limiting internal access to personal data on a need-to-know basis.
- Regular security audits and vulnerability assessments.
- Multi-factor authentication for all internal systems accessing personal data.
- Audit logging of all access to personal data.
- Incident response procedures to detect, contain, and notify of data breaches.
No system is perfectly secure. While we take data security seriously and invest significantly in protecting your information, we cannot guarantee absolute security. In the event of a data breach affecting your rights and freedoms, we will notify affected users and relevant supervisory authorities as required by law.
Data Breach Response
In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant Swiss supervisory authority (the Federal Data Protection and Information Commissioner, FDPIC) within 72 hours of becoming aware of the breach, and notify affected individuals without undue delay, in accordance with the nDSG and GDPR.
Retention Periods
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer required, we delete or anonymise it securely.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Profile Data | Duration of account + 30 days post-deletion | Service provision |
| Profile Photos | Duration of account + 30 days post-deletion | Service provision |
| Billing & Payment Records | 7 years | Swiss commercial law (OR Art. 958f) |
| Support Communications | 3 years | Dispute resolution |
| Security Logs (IP, access) | 90 days | Security & fraud prevention |
| Anonymised Analytics | 12 months (then aggregated) | Platform improvement |
| Consent Records | 3 years from withdrawal | Legal compliance |
| Marketing Consent | Until withdrawn + 1 year | Compliance evidence |
Upon account deletion, we initiate a deletion process that removes personally identifiable data within 30 days, except where we are legally required to retain it for longer (such as billing records). Backups are purged within 90 days.
Your Rights
Under Swiss data protection law (nDSG) and the GDPR (where applicable), you have the following rights regarding your personal data. We take these rights seriously and aim to respond to all requests within 30 days.
How to Exercise Your Rights
To exercise any of your rights, please contact our Data Protection Officer at hellocafepop@gmail.com. You may also manage many of these rights directly from your account settings. We will verify your identity before processing any request.
Most requests can be fulfilled immediately through your account settings. For complex requests, we will acknowledge receipt within 72 hours and complete the request within 30 days, with the possibility of a 60-day extension in exceptional circumstances (we will notify you if an extension is required).
Right to Lodge a Complaint
If you are unsatisfied with how we handle your personal data or respond to your request, you have the right to lodge a complaint with:
Minors
CafePop is strictly an adult platform for users aged 18 and over. We do not knowingly collect personal data from anyone under 18 years of age.
If you are under 18 years of age, you must not use or attempt to access the CafePop Platform under any circumstances. Any account found to belong to a person under 18 will be immediately terminated and all associated data will be deleted.
We employ age verification as part of our registration and moderation process. If you are a parent or guardian and believe your child has created an account on CafePop, please contact us immediately at hellocafepop@gmail.com and we will delete the account and all associated data without delay.
International Transfers
CafePop primarily stores and processes data within Switzerland and the European Economic Area (EEA). Switzerland is recognised by the EU Commission as providing adequate data protection (adequacy decision), meaning data transfers between Switzerland and the EU are lawful without additional safeguards.
In limited circumstances, data may be transferred to countries outside Switzerland and the EEA (for example, in the case of some cloud service providers). Where such transfers occur, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission.
- Transfers to countries with an EU adequacy decision.
- Binding Corporate Rules (BCRs) where applicable.
- Your explicit consent for specific transfers.
You may request a copy of the safeguards in place for any specific transfer by contacting our Data Protection Officer at hellocafepop@gmail.com.
Third-Party Services
The Platform may contain links to or integrations with third-party websites and services. The most notable is WhatsApp, which is used for direct communication between users after a profile is saved.
CafePop is not responsible for the privacy practices of WhatsApp or any other third-party service. When you use WhatsApp or any external service linked from our Platform, you are subject to that service's own privacy policy and terms.
Our current key third-party service providers and their roles include:
- Supabase (database and authentication infrastructure) — EU/Switzerland data centres.
- Stripe or equivalent (payment processing) — PCI-DSS Level 1 certified.
- Vercel or equivalent (web application hosting) — EU region.
- Apple App Store / Google Play Store (mobile application distribution).
We review our third-party providers regularly to ensure they maintain appropriate data protection standards. All providers are bound by data processing agreements requiring them to protect your data in accordance with this Policy and applicable law.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or Platform features. The date at the top of this Policy indicates when it was last revised.
For material changes — those that significantly affect your rights or how we use your data — we will provide clear advance notice through:
- An email notification to the address associated with your account, sent at least 14 days before changes take effect.
- A prominent notice on the Platform homepage and within the app.
- A push notification if you have notifications enabled on the mobile app.
Your continued use of the Platform after the effective date of a revised Policy constitutes your acceptance of the updated terms. If you disagree with a material change, you may delete your account before the change takes effect and we will delete your personal data as described in Section 7.
We maintain a public archive of previous versions of this Policy, available upon request by emailing hellocafepop@gmail.com.
Contact & DPO
For all privacy-related enquiries, requests, or concerns, please contact our Data Protection Officer. We take privacy seriously and are committed to responding promptly and thoroughly to all requests.
CafePop Switzerland GmbH
Bahnhofstrasse, Zürich
Switzerland
We aim to acknowledge all privacy requests within 72 hours and resolve them within 30 days. For urgent matters — such as suspected data breaches or safety concerns — please mark your email "URGENT".
You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) at www.edoeb.admin.ch or your local EU/EEA data protection authority if you are unsatisfied with our response.
Last updated: 1 January 2025 · Version 2.1
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